Understanding Document Indexing
As part of the process of a search engine taking a look at your site, it performs a transformation of the text from how it appears on a web page to something referred to as search engine ‘representational text’. To put it simply, this process completely takes all of the written document text on a page and crams it together.
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Readability Tests and SEO
One interesting idea that is very hard to actually test and prove is the readability of a piece of text and its relation to search engine ranking. As many SEO gurus have pointed out, it just makes sense that Google and other leading search engines would include this process in their crawling as a tool of both checking validity and determining if the text is appropriate for a search audience.
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Communication is Key
When it comes to creating unique content for clients, one of the biggest problems a writer can face is a lack of communication between him and the person he’s wordsmithing for. Before you actively seek a relationship with a writer, it would be good practice to jot down ideas and generally start working up an accurate picture of what it is you actually want.
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Writing for the Reader
To better understand how you write for a reader, you should definitely take the time to look at how you personally take in ideas and what it is you actually read and hear while online.
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Why Writers are Great for SEO
The world of SEO is amazing. There are so many schools of thought, ideas, personal opinions and mysteries surrounding it that more often than not, I can’t help but think that Google actively encourages the debate to get ideas for how they can actually improve their search engine.
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