There are plenty of reasons why you might actively outsource some SEO work to writers who are experienced in the industry. In this article, I’m going to cover some of the more interesting and alternative ways in which you might contact and indeed work alongside a wordsmith in a bid to gain that extra SEO advantage. I’m assuming you’re familiar with how article writing affects SEO, but I think there’s a large ignorance of how important alternative text work is on your website and indeed, off it.
The world of SEO is amazing. There are so many schools of thought, ideas, personal opinions and mysteries surrounding it that more often than not, I can’t help but think that Google actively encourages the debate to get ideas for how they can actually improve their search engine. That aside, there’s no doubt in anyone’s opinion that words play a huge role in search engine optimization because really, how else would Google know what your site was about if you didn’t tell it?
The ‘alternative’ text creation I’m talking about is the keyword cramming, character limiting, SEO impacting language you use on your site. We’re talking everything from meta tags and page titles to website descriptions and anchor texts; these are the places where Google separates the men from the boys.
So you’re probably thinking something like “what on Earth does this have to do with a writer? They’re only good for big pieces of work, I can do all of that other stuff myself!” I personally think that the experience of a writer can’t be beaten when it comes to areas such as this. You’ll find that those writers who claim to be good at SEO have probably spent a good amount of time learning the ins and outs of proper text creation for search engines. On top of that, they can format texts in a smaller and more streamlined fashion which, when it comes to limits as small as 60 characters, really helps.
I think the big thing that makes a professional SEO writer attractive is the sheer breadth of his vocabulary. Their amazing use of synonyms (words that can be used as other words) is terrific and something that search engines really look for to validate a site from those that are simply attacking one keyword constantly. Sure, you might get some results with optimizing your site by hand, but if you want premium keywords, dozens of quality anchor texts and top notch meta descriptions, it might be an idea to contact a professional.