When it comes to creating unique content for clients, one of the biggest problems a writer can face is a lack of communication between him and the person he’s wordsmithing for. Before you actively seek a relationship with a writer, it would be good practice to jot down ideas and generally start working up an accurate picture of what it is you actually want. For instance, you might want the first sentence to contain a certain idea and the last sentence to cover another, you might want a certain level of sophistication to your content or indeed, an over simplification if you feel that’s going to be better for your target readers. It would also be wise to tell your outsourced writer exactly what it is you need and perhaps where it’s going to be put on net, because when you say ‘do anything’ and then ask for changes to be made later, it’s a waste of both your time and his as issues that might come up could have been addressed much earlier.
Of course, if the text you receive back contains a certain passage of information you’re not comfortable with, by all means ask him to remove it. The problem that really takes a lot out of a writer is giving very vague instructions when you want something corrected. Avoid saying things like “make it more interesting” or “change the theme of the text”, this really doesn’t help someone who works as a content producer because you’re not actually addressing what you don’t like about it.
Of course, this isn’t an attempt to say that you should do all of the work on behalf of your writer, but you have to expect anything when you give a vague idea and don’t really elaborate on what it is you actually want.
You’ll find that almost everyone in the copywriting sector of online services will be more than willing to adapt and rewrite certain parts of your text if you’re absolutely clear on what you want. The problem comes when you ask a writer to reword something over and over without really giving much direction on what you do/don’t like. To conclude, let’s take a look at a few things you might want to look at and comment on:
- Does the text flow in terms of readability? (Read it out loud)
- Are convincing words used enough? (New, revolutionary, unlimited, etc.)
- Are the keywords you’re aiming for scattered and plentiful?
- Does the conclusion wrap the text up nicely?
- Is the language used professional/simple enough for your demographic
- Is there anything that your readers might not like about it? (Terms such as God, hell, damn, etc.)
