To better understand how you write for a reader, you should definitely take the time to look at how you personally take in ideas and what it is you actually read and hear while online. For example, let’s consider some popular ways of exchanging information; we have Youtube videos, blog posts, personal messages from MSN/ICQ, Facebook updates, emails, message board posts, IRC chats, social networking links and in reality, that’s just the tip of the iceberg. Now you might find the idea of analyzing all of these various media types for a common language feature in all of them quite a silly idea, but when you consider the fact that in 99% of these situations, first-person language and syntax is used, you’ll probably see what I’m talking about.
We absorb so much of what we think, feel and believe from others because that’s the way we learn in a vast majority of our lives. Because of this, we put more weight into believing something written in this context because it gives a personal element to the transaction of information. It’s almost as if you’re personally there and telling them face to face and as social creatures, we associate this type of language with legitimacy and honesty because you have no reason to suspect that they are not telling the truth.
The art of persuasion simply lies in the perfection of first-person language. If you go to a site with the sole intention of reading a porn review then you want to know from another human being if that site is worth joining. Similarly, if you go to a site to read about the latest muscle builder or fat burner, you want someone to talk you through it and convince you into buying such a product. Do you ever wonder why all of those get rich quick schemes and penis enlargement pages are conducted from the point of view of an ordinary person? I hope that after reading this article you’ll see that this method is used for one simple reason: it works.
Actually convincing someone to join a porn site, buy a pill or download a piece of proprietary software lies in your ability to convince them that it’s worth doing. The real key to success is in honesty or, in some cases, at least giving the illusion of honesty. If you want to convert and make cash then do yourself a favor and learn the art of first-person writing – there has never been a better time to exploit the power of persuasive language; affiliate marketing really is the ultimate place for first-person text.
