Copywriting: What and Why
There are plenty of webmasters out there that will think to themselves, ‘I can write, why would I need someone else to do that for me?’ – at face value, it’s a valid point; when you look further? You’ll see why professional writers should be the webmasters best friend. A good copywriter will know the best way to include relevant text keywords in an easy-to-read passage of copy.
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Maintaining the Workshop
Writers are susceptible to block and it’s the worst feeling in the world – you want to avoid overloading yourself with too much stress, especially in a job that requires the utmost concentration and creativity.
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How to Present Text
If you’re building a site and you plan to use some quality text, it might be an idea to first decide how you want to present it. The first, and for some, the most important aspect of presenting text is the typeface you choose. There are literally dozens of established, professional typefaces available and they each have their distinct uses.
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Tips on Hooking the Reader
The English language is an amazing tool simply because so many words are available to a copywriter. Synonyms are the wordsmith’s best friend and if you can – force yourself to change your language – especially in the areas where you know you’re weak.
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Anchor Text
Anchor text is the information provided in a link to another website. Anchor texts are important for two reasons – firstly, it provides an accurate description of the content on the other side to the user and secondly, it’s great for SEO.
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