While a lot of SEO techniques and tricks are used to collect traffic, the ultimate reason for all of that work is to convert your faithful search engine porn addicts into paying customers. I’d hazard a guess that 95% of SE hits that convert into clicks are actually taken to a site that isn’t directly set up for them to join and naturally, there’s not much point in having a smut hub if you’re not pointing it in the direction of an affiliated paysite.
Of course, once someone has searched for a term, clicked on a website where he expects to find content of that nature and then further clicks on an image advertisement that he likes the look of, you’ve done 90% of the work. Your potential client has taken the bait and is weighing up whether he should or should not join your site. Of course, you’re going to want to litter the page with plenty of pictures to get his juices flowing, although text work is essential in the process of both delivering authenticity and reinforcing points that should turn your average surfer to his wallet. After all, you’re trying to tell this person that joining your site is the best thing he could ever do, so what sort of techniques and tricks can you employ to ensure the best possible reflection of your site in limited words?
The answer lies with delivering text that takes advantage of positive language. Positive language is not a hard concept, because anyone who takes the time to think about it will realize that words such as ‘exclusive’ and ‘fresh’ far outdo ‘nowhere else’ and ‘not old’ when it comes to selling potential. People want to feel as if they’re being given something that they won’t find anywhere else – no one likes the idea of spending cash on a product when they feel as if they’re being short changed and honestly, when it comes to adult entertainment, there’s a plethora of different sites out there that are able to provide exactly what you’re giving (and then some).
Try it for yourself and see – you’ll find that bad text work and language that doesn’t evoke emotion will certainly reduce the conversion ratio on your site. People need to feel as they’re buying into something innovative, and what better way is there to do that than by using words that attack a person’s mind and deliver a clear message of “this isn’t something I should miss”.
