One of the hardest learning curves you have to conquer as an adult copywriter is knowing what to include in a review and what to leave out. The reason for this is clear; reviews aren’t supposed to be long pieces of text containing every piece of information you can find. Keeping reviews reasonably short is actually beneficial to all parties involved – firstly, the writer should prefer it because he doesn’t have to dig deep into a site to get lots of information that isn’t really important. This obviously helps the client as he’s getting more reviews to fill his site up with and naturally, the content is coming at a considerably higher rate. The reader also gets a lot out of it – no one wants to sit and go through an entire essay covering a porn site.
Most reviews tend to be somewhere between 400 and 600 words long. This gives the reader about 2 to 3 minutes of information to go through and obviously, you want to get as much interesting information in as possible. If the review is requested without a set format, it’s usually a good idea to give a small introduction to the niche and perhaps a few keywords to help the search engines along in your opening block of text. The second paragraph should cover the site itself, be sure to mention any additional features (wallpapers, webcam shows, diaries, forums, etc.) here and definitely comment on the site’s layout and navigation options. It’s also a good idea to state how often the site updates, although you might want to leave that information out if it’s not selling the site.
Your second from last paragraph should cover everything to do with the content. Talk about the numbers of videos/pictures and how easy they are to access. 90% of the sites will have flash streaming and multiple download options, although it’s still good practice to mention this as first time readers might not know what’s typically inside porn hubs.
As a quick reference, be sure to go over:
• The niche(s) covered in the media.
• Site accessibility in terms of navigation and design.
• How often new content is added.
• Bonuses (forums, webcam shows, wallpapers, sites, etc.).
• Content formats and resolutions.
• Any DRM and/or download restrictions.
The conclusion is definitely the most important element of any review. Point out the real positives you covered in the previous paragraphs and use this to justify why you believe joining the site is a good idea. You may want to mention some small negative points to give some validity to your opinion, but always make sure on the flipside of the sentence you mention a positive or point out why it isn’t that much of a problem. The final line should be something the site you’re reviewing could quote you on – a good example would be:
‘PornSite.com delivers lengthy videos, amazing HD quality, gorgeous babes and deep archives that will keep you in porn for years to come.’
A bad example would be:
‘As you can see from the points I previously mentioned, PornSite.com has some positives and negatives.’
Be convincing, be (semi)-honest and above all, deliver something that’s worth taking a look at.